Why Managers Must Integrate GEN-AI into Their Data Stream

Why Managers Must Integrate GEN-AI into Their Data Stream


In today’s fast-paced, digital-first business landscape, data is the new currency. Managers are constantly seeking new ways to extract meaningful insights from data to make informed decisions. The advent of Generalized AI (GEN-AI) has revolutionized how businesses can harness their data for actionable insights. Specifically, when integrated with a robust project management platform like Jira, GEN-AI can yield unprecedented results.

The unique GENAI Transformation Service by PractiProject empowers businesses to tailor their GEN-AI logic, collect data, and visualize outcomes, thereby creating an ‘X-factor’ in business performance. This article aims to elucidate why integrating GEN-AI into your data stream is not just an option but a necessity.

Transparency Through Data-Driven Answers

The decision-making process for managers has long been a blend of gut feeling and available data. With GEN-AI, the scale can tip favorably towards data-driven decisions. According to a report by McKinsey, companies that base their decisions on data are 23 times more likely to outperform their competitors in terms of customer acquisition and nine times more likely to achieve above-average profitability[1].

By integrating GEN-AI into Jira, managers can easily pose business questions and receive immediate, data-based answers. This level of transparency eliminates the guesswork and provides a clear picture, helping managers steer projects and teams more effectively.

Uncovering New Business Insights

Data analytics has always been about looking at past and current metrics to predict future trends. However, GEN-AI takes it a step further by learning from historical data to provide new insights and suggestions. For example, a Harvard Business Review study found that AI could predict customer churn 95% more accurately than traditional methods[2].

Jira’s rich data stream, which includes information about processes, customer behavior, team efficiencies, and bottlenecks, when analyzed through GEN-AI, can provide managers with new perspectives that were previously unimaginable.

Achieving the ‘X-Factor’ in Business Performance

Integrating GEN-AI into Jira provides an ‘X-factor’—that elusive edge that sets a company apart from its competitors. By reducing wrong assumptions and enhancing decision-making capabilities, businesses can achieve a significant lead in the market. Companies like Amazon and Google have long used AI to gain a competitive edge[3], and now, with the GENAI Transformation Service from PractiProject, even smaller companies can harness this power.

How PractiProject’s GENAI Transformation Service Can Help

PractiProject’s GENAI Transformation Service is a game-changer in this domain. The service allows each customer to tailor-make its specific goals. Whether it’s building the GEN-AI logic, collecting the data, or visualizing the outcome in dashboards or within an issue, PractiProject’s consultants assist in every step. This kind of personalized service ensures that the GEN-AI integration is aligned perfectly with the business’s unique needs.


The integration of GEN-AI into your Jira data stream is not just a technological upgrade; it’s a strategic business decision that can yield high returns. It offers transparency, uncovers new business insights, and provides the ‘X-factor’ that can help your business lead in a competitive market. With PractiProject’s GENAI Transformation Service, this integration is now more accessible than ever, making it a must for forward-thinking managers.


[1]: McKinsey & Company. “Analytics Comes of Age”. 2017.
[2]: Harvard Business Review. “How AI Is Changing Business Analytics”. 2019.
[3]: Forbes. “How Companies Are Using Big Data and Analytics”. 2016.